HoneyBess in Theaters Again

SKAR Advertising has once again partnered with Sue Bee Honey to gain national brand prominence - this time with the Fox Searchlight Pictures feature film "The Secret Life of Bees," showing in theatres nationwide.

SKAR Advertising collaborated with Sue Bee Honey and Fox Searchlight Pictures to produce movie-related promotional elements, including in-store display shippers, a national newspaper insert, "The Secret Life of Bees" Cookbook, Special Edition Black Madonna Honey packaging, a www.suebee.com homepage dedicated to "The Secret Life of Bees," and in-store promotional honey bottle tags.

"The opening scene of the film shows a mid-1960's Sue Bee Honey jar label originally designed by SKAR Advertising.